2019. It illustrated a hot topic this year, as the government looked to withdraw food vouchers for families that qualified for free meals during the summer holidays. And the resulting ad hack was well worth the effort. But not all. Winners; Sponsorship. Quite how Marmite managed to convince the other companies to play along with its ruse is not clear, but it was surely a challenge. People need to know they are engaging with a real person. The politicians came off as vindictive while a light was shone on the ice cream brand’s long-running support for refugees. A post shared by McVitie’s (@mcvitiesofficial). What are they? The meat-free movement has entered the mainstream in recent years, and Quorn has been a key driver of the trend, striking up collaborations with high street chains in launching vegan products. In one conversation, the phone rings and a young man says “Hello Grandad?” – giving you just enough to realise the crisis probably prompted him to make a call he wouldn’t have otherwise. On that note, here are our four best Valentine's Day marketing ideas for February 2020. Washington Direct Mail assessed which marketing campaigns the public were loving during lockdown this year and subsequently ranked them in popularity. “What the devil’s going on?” asks the worried-looking captain character as the submarine lurches alarmingly. EE made it to number seven on the list for their decision to give all NHS workers free unlimited data for the lockdown period. All the photos were taken during lockdown, following social distancing guidelines, and at each woman’s place of work. Remember Blue?” James, who is here to promote Innocent again. Best pop-up store campaign – Pip & Nut. The luchadores were featured on billboards and online, where brand followers were encouraged to back their favourite. Smirnoff Seltzers have landed. The ad was part of a wider campaign in which Colman’s partnered with the NFU to ‘Back British Farming’, which included a spread in The Sun. Made with the world’s no.1 vodka, sparkling water and natural fruit flavour.Orange and Grapefruit or Raspberry and Rhubarb. Friends meeting – at a safe distance – in the street, an older lady receiving post, a Zoom cookery class. Cue funny moments where the exact choice of rude words is guessed at. Washington Direct Mail assessed which marketing campaigns the public were loving during lockdown this year and subsequently ranked them in popularity. If you wonder how outstanding e-commerce brands are achieving email marketing success day after day, then keep reading.. From world-class copywriting to eye-catching design, I’ve gathered the nine best email marketing examples I’ve seen to inspire your future email campaigns. The families featured are all mixed-race, disabled or same-sex and why not? “I got some really lovely messages from people who said it lifted their spirits, which was incredible to hear,” O’Reilly says. A bite of the new Wotsits Giants results in some frankly ecstatic reactions, playing into the innuendo-laden ‘size matters’ tagline. But not just any toothbrush: the all-singing, all-dancing Oral-B iO. “Ok, it’s not the summer we expected,” says the voiceover. Ever forced to dance around a topic no one wants on their telly at teatime, the brand has nevertheless managed to come up with a chirpy ad, which, fear not, still features its famous cute puppy. Now reformulated, how has the new recipe gone down with the public? It’s all slightly bonkers, but it works. Some of the gags take a certain level of internet savviness to make sense of, but Yazoo’s core demographic have plenty of it to make the approach pay off. Which one are you trying first? “If it’s grass-fed and locally sourced, we’re all over it,” is a great piece of punning. It plays out like an incredibly well-crafted mini-documentary of how our lives changed earlier this year. pic.twitter.com/L5zbxRdgI7. Sure hit upon a nifty new approach called ‘Your World, Your Workout’, in which immediate surroundings became the fitness centre instead. Scheduled to air at the same time as the 2020 Summer Olympics – cancelled due to Covid – Müller’s Ancient Greek Games-themed ad doesn’t suffer too much from the vanished context. Air New Zealand created a series of J.R.R. * January. It’s the summer few could have imagined. Two children voice a conversation about Starmix, which is acted out by two grown-up policemen characters – played by two British comedy favourites Victor McGuire and Mark Davison, no less – sitting bored in their car. With an opening shot reminiscent of the Hovis ‘boy on the bike’ ad – and why not given it was voted the most iconic of all time? Sensodyne decided to visit on the strength of the fact cold air can sometimes trigger sensitive teeth. Yazoo has embraced the form on its social media channels, winning it solid awareness scores through the year. We’ve learned. But the brand’s partnership with former Olympian Rebecca Adlington still proved hugely beneficial. Too right. The influx of tools and software today allows marketers to get really creative and provide a truly enjoyable experience for customers without things getting too complicated. The concept of promotional activity around McVitie’s new VIBs – a trio of extra-layered chocolate digestives or ‘Very Important Biscuits’ – was based on their indescribable nature. As we head into the new year, we look back at some of the best marketing campaigns of 2020 which kept us entertained during lockdown. “Di ottima qualità” says one, translated to “and erm… top notch”. Its statement was straightforward and sound: “We’ve listened. It’s a multi-platform, multi-personality campaign, anchored by Adlington, who comes over as more working mum than elite athlete. Which is the point. All signifiers that this electric brush is a swish and state-of-the-art bit of kit. } By Marketing Week Reporters 8 Dec 2020 8:00 am James’ comic timing and self-deprecation is to be commended and results in a genuinely funny ad. Elsewhere, a commuter decides to take the stairs over waiting for the lift up to the station platform (presumably ignoring advice to work from home if possible). Smirnoff is no stranger to the RTD game, having characterised the late ‘90s with Smirnoff Ice. By Sean Cole February 27th 2020 14:38. It’s just Winkleman surrounded by a lot of microphones as she does some tongue-in-cheek ASMR (that’s autonomous sensory meridian response) recordings – quiet ooohs, glooping shampoo and whispered descriptions of the product. News Uncategorized. But not everyone is struggling. Marks & Spencer’s original ‘Not Just Any’ campaign produced one of the most recognisable straplines in UK ad history. You can learn more about cookies by visiting our privacy & cookies policy page. ); Calls for a boycott followed. Don’t forget to browse our social media reports and articles, or why not take some training and attend our Fast Track Paid Social course. Keep your message clear & simple. A successful Valentine's Day marketing campaign is the right mix of mush, fun, and uniqueness. Book reviews: Your Move: What Board Games Teach Us About Life, Interview with Arun Maini (Mrwhosetheboss), Israel Set to Vaccinate Entire Population Against COVID-19 by End of March, Would You Wear a Mask During Sex? The beans brand this year backed Magic Breakfast, a charity that provides healthy breakfasts to vulnerable schoolchildren. Inspire with User-Generated Content While the day has worthy origins, it has often attracted criticism, given the struggles women continue to face around the world. on: function(evt, cb) { Innocent launched a new smoothie this year. window.mc4wp.listeners.push( Bravo. The opportunities’ are endless. } { You need to write emails that get opened, clicked and remembered—every single time.. Top 5 Fashion Social Media Campaigns in 2020 [+ Key Takeaways] December 3, 2020 December 3, 2020 by Keyhole. listeners: [], It’s a lively, colourful piece, but it’s young Kirit’s cross-eyed response to the smell of the curry that really seals the deal. It’s brave of a brand to even acknowledge International Men’s Day, let alone base a campaign around it. While Marcus Rashford did the hard yards on the policy front, this ad brought an emotive edge to the issue. It shoots. The best social media stories & campaigns from February 2020. It wasn’t. Today, we list the top creative directors and their favourite campaigns … Smears, lines, orange tones and unnatural-looking outcomes are just an over-generous splodge of the product away. It’s hard to watch Strongbow’s 2020 effort without feeling mournful for the fun summer we were denied. Released in the middle of 2020 and in the midst of the global pandemic, Nike’s cause campaign ‘You Can’t Stop Us’ is another great campaign to come out of 2020 - specifically the third film in the series. Air New Zealand – Just another day in Middle-Earth. Again, it’s not clear what he means exactly, or why he’s saying it. Reebok was the chief competitor to Nike at the time. When the pandemic’s all over, should we just go back to normal? How to stand out? Forbes Agency Council. In early 2019, M&S decided to revive it, partly in the hope of boosting dwindling food sales, which declined 2.1% during the Christmas period of 2018. Important Dental Marketing Dates for 2020 UK . Claudia Winkleman is an eminently likeable TV personality and this series of ads lets her easy charm shine, just like her beautiful barnet. Next she’s playing power ballads on a keytar. The push generated some fun descriptions like “the bougie biscuit to whip out when the mother-in-law unexpectedly pops by”. But along came Covid, meaning the movie’s premiere has now been pushed into next year. Politicians do that sometimes (Jeremy Corbyn did it in 2017). The boy recounts how his parents started selling their special curry paste recipe on arrival in the UK from India. Nike used to tend to only marathon runners once but not for long. Football is the focus, but his wise words – “If someone asks you what you’re made of, don’t just tell them, show them” – have broader relevance. But this year alcopops grew up, taking the form of hard seltzers or ‘spiked’ sparkling waters. Guinness sensibly adopted the poster and ran with it. Marmite’s mind control campaign started last year – the concept being that haters of the spread can be hypnotised into lovers through ‘subliminal’ psychological tricks. But it’s the opening of the box – and tagline ‘Open sesame’ – that really gets the angels singing. Few could argue with the intention or effectiveness of Nivea’s effort to mark the event, however. Entered as part of regular Twitter creative competition @oneminutebriefs and with “not much thinking to be honest”, O’Reilly tells The Grocer, the poster was one of the most impactful drinks ads of the year. That’s the main thrust of Richmond’s ad, but it packs plenty of additional information along with the food porn. When working on successful marketing campaigns, it is important that followers know that there is a human behind the brand. A folky song about “the Cornish way” plays over rustic scenes of farmers picking potatoes, surfers in the cold sea and the county’s rugged landscape. And when it comes to advertising the menstrual products, we’ve become usual to seeing period blood represented as an unreliable blue liquid. In another, an older woman recounts the kindness she’s received from neighbours. For February’s social media roundup, we’ve got campaigns from Burger King, Yorkshire Tea, and Tesco as well as your usual dose of platform news. Getting passenger’s attention for safety flight videos is one of the hardest jobs for airlines to achieve. To introduce its new range, Smirnoff drew on spy novel themes – a continuation of its Infamous Since 1864 campaign. So when they launched their ‘Return of the Mac’ advert, the campaign made it to number five on the list. PRWeek UK Power Book 2020: Consumer PR – Top 10 creative directors (and their favourite campaigns) By PRWeek UK staff, March 12, 2020 PRWeek's UK Power Book reveals the PR pros who lead the way in their respective areas. But when the quote comes from home secretary Priti Patel – actually, a ‘department source’ – the effect can be quite the opposite. One key theme was our appreciation for the NHS workers throughout the lockdown. Samsung’s sexy flip phone? “It meant the ‘stay at home’ message was being boosted some more, and in a creative way.”. Online calls for a full-length movie of this US-made ad will surely have got Bel Group execs thinking. In her new role as head of retail, Pendercrast will focus on developing retail strategies, The ice cream will sit on a wooden stick and within a “first of its kind” tie dye wrapper, Glebe is aiming to emulate the success of its existing oat drink PureOaty, The push is designed to “inspire people to embrace change and pledge to do things differently in 2021”, Weetabix has doubled – nay, tripled – down on its policy of adding the suffix ‘a-bix’ to just about anything, Emiliano Trierveiler of 72andSunny Amsterdam reveals how the agency went about striking a tone just right for the times, The Grocer Own Label Accreditation Scheme, John West UK | #GetYourselfShipshape with Becky Adlington, Pukka hires Gill Pendergrast in new role as head of retail, Ben & Jerry’s launches Cookie Dough Peace Pop ice cream sticks, Glebe Farm Foods adds vegan coconut, almond & soya drinks, Coca-Cola puts inspirational messages on cans as part of ‘Open To Better’ campaign, How Coca-Cola, George the Poet and 72andSunny created 2020’s most effective ad campaign. So is Duncan “Duncan from Blue? The poem is a series of questions, delivered like a rousing manifesto for a better world. Struggling through multiple takes, he’s eventually replaced by former bandmate Lee Ryan, who nails his lines first time. So it’s been a rough weekend.On Friday, the Chancellor shared a photo of our tea. A blue one. As we head into the new year, we look back at some of the best marketing campaigns of 2020 which kept us entertained during lockdown. The “bold discoveries” that the ad encourages can be “bold of body, or bold of mind” and big or small. Drink your coffee while it’s still hot.” At least it sounds wise. The copywriting is solid – “Let’s squeeze the most out of summer” with a squeeze of the sauce bottle. Kudos to McCain for maintaining the diversity of its casting, Twitter trolls be damned. Or possibly green. Connecting with the audience involves some interaction at the surface level, like a like, a follow, or a comment. EA Sports scoops £1m Channel 4 diversity prize Charlotte Rogers. Self-tanning is fraught with peril. Two bemused fishermen sum up the scene: “She’s had her Weetabix,” notes one. Yakutia, eastern Siberia. Henry’s pick: Gotta love a Greggs. The big reveal soon follows with Dooley emerging from the bathroom, looking faultless (and surely not achieved without a team of professional stylists). See the best new beauty campaigns, from Natalie Portman for Dior, to Naomi Campbell for Nars and Irina Shayk for Marc Jacobs Beauty But this year it hit the peak of the art form. Judges; Finalists. Quentin Blake reads Jane Austen at Stonehenge. Ginsters bakery features too, in case any ambiguity remains about the product’s provenance. In a series of ads this year, Mikkelsen and Carlsberg employees are presented with tweets from drinkers which at first glance – thanks to all the asterisks – appear extremely negative. The overarching message: be nicer to others and happier in ourselves. window.mc4wp = window.mc4wp || { Homepride had a treasure chest bursting with Peter Rabbit 2 related merchandise and competitions, lined up for the sequel’s cinema release date in spring. But the reverence was initially misdirected, since this wasn’t the work of Guinness at all, but rather freelance copywriter and designer, Luke O’Reilly. In a stellar display of brand engagement, the brewery asked their followers to name their new beer based on the event. Best social media campaign – Junk King. ‘Powered by protein’ goes the tagline for this memorable absurdist ad, suitably narrated by comedian Matt Berry, which positions the product as both a confidence and energy booster. Fruit Bowl-ing great. A place so cold – it can get as low as –70°C – birds can freeze to death mid-flight. … A woman walks along the street and eats a Fridge Raider. Scenes of boys showing kindness and resolve as well as their skills bring home the message. It’s a bit of a stretch to link it to the water’s own “journey up through a mile of British rock” but it’s nevertheless inspiring stuff. In this animated ad, hunger takes the form of a dark ghoul that haunts a young girl. Each of our team has picked their fave campaign so far this year, we hope you enjoy reading about them! But wait: ‘A******* c****’ is revealed to be ‘Actually class’. – Patak’s ‘Start a New Family Tradition’ series tells the brand’s origin story through a young Kirit Pathak, the company’s owner. It plays out like a man-to-man conversation, set in an empty chicken shop, with spoken word artist Alika Agidi-Jeffs telling the viewer, in rhyming verse, it’s OK to be afraid, cry, and reach out for help. Shot of a bathroom. John West’s sponsorship of swimming events across the country this year was left stuck on dry land due to Covid cancellations. 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