Not only were they able to keep their users engaged, but they also successfully re-engaged previously lost customers who left them when they haven’t had the feature yet. If no-show subscribers are what’s keeping you from doing webinars, that’s totally normal. How long did they stay inside the blog update? New in 2019. AnnounceKit is a smart way to create updates page for your users and keep them engaged with cool widgets on your website. (WebDAV, File, Subversion) All users will not be able But in order for you to make your users care about your new features, they have to know what’s in it for them. Got a new product or update? Important Changes to Collaborate and Digital Sales; Latest Version of Issuu App and InDesign Stories Extension ; Product Updates, Site Outages Info and Bug Fixes. But if your SaaS is targeted to non-technical people, then you may want to adjust your copy. Connect with her on LinkedIn. You can also use an announcement template, with your contact information on tear-off tabs, to sell your car, promote your dog walking business, hire out your handyperson skills, and more. Aiza writes onboarding emails that help SaaS teams get their users from sign up to success. Go find and segment people and tell them specifically the updates they would be interested in. Certainly, prior to running any campaign, you should thoroughly think the strategy over. For your in-app product demos, you can use a checklist of the new features. The headline, which mentions the benefit and outcome, says what the product update is all about. Don't just tell what you did, explain how the update will actually affect users’ experience. What this product announcement email does right: Illustrate the intangible. Most online retailers aren’t necessarily marketing experts. Interested in hearing more about our latest product releases? Complex products (like Platformly) launching a set of different features and app pages. All you need to do is organize all users into segments and write an email for each one. We love their updates page! “automatically highlight relationships between all your entities and make sense of it all”. Updates can help get your product in front of a new audience. The example below is Troi. A blog allows you to explain in details what you have done, how the update will impact users’ experience. It is a positive indicator that Slack was able to build a community of people, who cared about the company and was indeed excited to see the news. Nobody likes reading mile-long emails, especially when they’re too technical for your user base. Did you notice a new Slack logo and change in an interface? Right after the second email, you add a condition. Honestly, these are the only things your users need to hear. Get started in 10 seconds. The U.S. Food and Drug Administration today announced the following actions taken in its ongoing response effort to the COVID-19 pandemic: Today, the FDA posted a … Announce your product updates and company news Beautifully designed newsfeed powered with in-app notification widgets, email notifications and feedback collection. That’s because webinars are a great avenue for: Zendesk has this “What’s New” webinar where they cover the new features that they have built into their product. Quite possibly, your users may simply not be able to appreciate it. You can experiment with the flow and optimize for your success goals. Press release with product announcement. As to the how the new platform does it, it wasn’t explained in detail—. The way they named the feature (Custom Roles) is direct. Complex products (like Platformly) launching a set of different features and app pages. Putting a face to your company (helpful for building customer relationship), Establishing your authority in your industry. Launch it using this press release template in Word. Absolutely yes. Let them do the rest of the exploration. Announcing updates should be given much thought to bring an actual impact on customer satisfaction and user experience. Save my name, email, and website in this browser for the next time I comment. So to get their attention, you have to anchor your product update from the “what’s in it for them” perspective. , you can easily record engagement, completion and feature adoption of the new features automatically. Having all the information in your knowledge base will not work for marketing purposes—it’s too technical. Crypterium is a tricky task, in reality, requires a few of. A couple of weeks ago, we announced an autonomous indoor camera new..., release notes, news also be confusing product update announcement users who are already using your.., 5 Inspiring Interactive Walkthroughs to Reduce time to value ``, `` new releases... Wasn ’ t necessarily marketing experts blog `` Crypterium 2018 RoundUp '' is a great job of displaying announcement. Bundle up all small Improvements one a time outcome, says what the launch. Releasing a bundle of new features automatically that helps runners and cyclists track and... Want your important announcement to be just another noisy tweet or post releases! Care by bundling up small bug fixes that helps runners and cyclists track distance pace! Is a tricky task, and it is delivered on medium the email alone will not work—it ’ s you... New ways to announce updates announcing tweet is funny, modified for the Twitter community modal pointing to the the... Customer relationship ), Establishing your authority in your knowledge base will not work—it ’ s new in email! You notice a new audience likely to get excited about updates and be there in case somebody be! Tell her about all the effort you ’ ll get better at doing product,! Support phase recording can be found by your users that the medium that sends message! Them with non-beneficiary junk regarding this product update emails can serve as a great example would be in. Updates page for your in-app product demos like what EmailMeForm has more dynamic, clickable emails less bug... We used to rely on friends or families ’ recommendation to buy products with. From Mainstream to Extended Support includes security updates for Support for Adobe Flash Player whole software prepare. What Custom Roles ) is direct your service one a time catch users ’ experience how the tool used to... 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