Another differentiator? The blocks of color help break up the newsletter into sections that are easy to differentiate. Similar to the Dell example, this blog excels by taking a publisher-style mindset. See your first steps. The task of this email is to entice people to click through: Promise how a blog post will help achieve their aims, transform their lives or solve a problem (yes, the full stop is part of the brand name) is another great newsletter for finding -- and sharing -- the best and most entertaining content on the web. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '05a9885a-6173-4c64-8598-99503d911640', {}); Originally published Apr 6, 2020 11:00:00 AM, updated June 24 2020. Connects new subscribers to your Facebook group so that they can get connected to your community. Write about what your new subscribers can expect in the next email (like a teaser!) I recently came to know about Ana from The She Approach! -- which makes it easily scannable. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Here’s an example of an “Email 5,” from conversion copywriter Joanna Wiebe. Feel free to save this article for later as we’ll be expanding this list to include some newer examples of marketing emails … Even if not, the Giving Tuesday email examples below will help you kindle people’s urge to donate. In other words, it's written entirely for their subscribers. If you used the process I outline in Step 2 to setup your blog, you can create personalized email addresses for no additional charge. Each newsletter on this list is fabulous for different reasons. I found this interesting analytical paper written by the Warillow Group on the declining effectiveness of e-newsletters and the inevitable rise of RSS as its replacement through Brent Leary's post at businesstechnologyradio.com . Be really relatable and have a very personal introduction. Consider talking about your why – i.e.why you started your blog. "Click here to shop" or "Click here to read"), Test the length of your newsletter to ensure it's not too short or too long for your audience. She hosts a ... CupOfJo.com. For example, the email’s body must get to the point quickly. In addition, its design is easy to digest, despite being so graphic-intense. In the live email, that was a real countdown timer. That’s great you have an email address. Newsletter emails can include content you’ve created like a blog or YouTube video, things you know your readers will enjoy like podcasts or articles, or tips and tricks for your product or industry. For those who'd rather read news like this in a mobile app, the NextDraft app is free in Apple's app store. And one more thing to keep in mind… When we talk about successful and popular blogs, we’re aren’t talking about websites like Huffington Post, Forbes, and Buzzfeed that are backed by huge media companies. 1. There are indeed amazing email marketing campaign examples out there that can fuel you with ideas instantly. How to Emulate the PlayStation Blog. Learning point from Crystal’s welcome email: You can find Lena Gott‘s welcome email example at slides 18 & 19 for her free bootcamp. Your email address will not be published. If your welcome email is about a free course, mention in the first email what the subscriber can expect to learn from the free course. Not to play favorites, but this newsletter from Austin Kleon is one I really look forward to. So if you're thinking about creating an email newsletter, read this blog post and think really hard about whether that's the right move for you in terms of your marketing strategy. For example: I would like to invite you to speak at our annual developer conference. This is a professional email address that is great for all bloggers, but especially those looking for a business email address to give to customers. It's dedicated entirely to runners. The homepage of the website contains 11 important points in his life, from family, history of … Type: Follow-up Instead, they are matched with specific actions related to the post's content, like "Get the checklist" and "Discover why you should test.". Of course, you don't want to create a newsletter just for the sake of creating one — instead, you should do thorough research on what your audience might prefer, and what your company is well-suited to offer. Where Grantland focused on sports and pop culture, The Ringer branches out into other areas like tech and politics. The welcome email should make the service or app clear as a bell and make the next interaction option really clear and valuable. As Pell describes it, "Each morning I visit about fifty news sites and from that swirling nightmare of information quicksand, I pluck the top ten most fascinating items of the day, which I deliver with a fast, pithy wit that will make your computer device vibrate with delight.". Best, John Doe Why It Works: Getting permission is intriguing because nobody else does it. Raelyn Tan: Actionable Blogging & Digital Marketing Tutorials. All of that mumbo-jumbo is there to try to help emails get around spam filters. The following examples portray the four major steps to adhere to when planning a successful Giving Tuesday email campaign. text CTA. Finally, the minimalist design is fantastic. (Hiten Shah is the co-founder of CrazyEgg and KISSmetrics). Ruth Soukup‘s welcome email can be found on slides 4 – 6. If you wonder how outstanding e-commerce brands are achieving email marketing success day after day, then keep reading.. From world-class copywriting to eye-catching design, I’ve gathered the nine best email marketing examples I’ve seen to inspire your future email … FandangoNOW is a movie streaming app that allows you to build a library of purchased and rented movies around your interests. ← Back to blog. They make great use of animated GIFs in their emails (which you can see when viewing the whole email here). This is evident from the fact that welcome emails have an open rate of 91.4%. If you're a HubSpot customer, you'll have a bunch of pre-made templates in the email tool. Publishing on the site has really picked up in the past few years, and nowadays, there are a ton of people publishing posts on the site every day. Part 1: How to Write the Perfect Welcome Email (Printable Template Included!) Part 2: 10 Welcome Email Examples From Top Blogging Experts Part 3: How to Create a Killer Welcome Email Series (Full Tutorial + Templates!) Organizing a newsletter in this way helps ensure that you're serving the distinct needs of your audience without it being too confusing. The Ringer's website was developed in partnership with publishing platform Medium -- which means the newsletter reflects that clean, minimal design. We're committed to your privacy. so that they are more likely to open your future emails, Point new subscribers to various resources that are related to the end-goal that your free course will achieve (Want to start your blog? However, I now realize that a good welcome email is really important, given that almost ALL your subscribers will open your welcome email and decide whether they will open your next email. Although they have a business blog and a podcast, what makes Fizzle's newsletter unique is that the email content is independent from those other content assets. It starts with the subject line, which is usually a play on words or a clever one-liner on the top news of the day. Specific email components, such as the subject line, body content, etc., can make people more or less likely to engage with a drip email. The content ranges from the day's top news to fun stories from all over the web. I’m here to help! Here's why: The newsletter feels pretty minimal. They’re not just curating content on a single topic; they’re appealing to an audience who's tired of reading the same headlines across their feeds and want to know what else is happening in the world. Here's a list of some of our favorite ideas for email newsletters: Next, let's explore some newsletter designs to inspire the aesthetic of your newsletter. This article is part 2 of 3 of my welcome email series. For example: j.smith@apple.com. State the purpose of your email clearly so a person can understand why you’re emailing them and how they can help. At the beginning, I didn’t really give much thought to my welcome email. You even got a welcome email template to follow along. Our welcome email, for example, currently comes from yours truly because I manage our blog's email subscriptions. - My latest blog content Remember Grantland, the sports and pop culture blog owned by ESPN that was started by sports journalist Bill Simmons? )Part 2: 10 Welcome Email Examples From Top Blogging ExpertsPart 3: How to Create a Killer Welcome Email Series (Full Tutorial + Templates!). I’m running a YouTube blog about cats, and we’d love to feature your brand in our next video. Learning points from Ruth Soukup’s welcome email example (I will not repeat what has already been mentioned): You can view Allison Lindstrom‘s welcome email for her Blogging To Win course on slides 7 & 8. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '20aa1557-f54e-4dac-ad9d-52d0af5c68e3', {}); And while all of those things may become true for a few lucky individuals, lots of email newsletters flop. You don't have to click out of the email to read the news if you don't want to -- although they do link to their sources if you want to read further. At its core, it explores what it means to live a good life. motherhooddiaries.com. a website or a web page that is updated on a regular basis with content that the readers of the blog can find inspirational or educational While an executive may only have time to skim the short stuff, a marketer might be looking for a more in-depth read to spark some inspiration for their next campaign. It’s not rocket science; it’s just good manners. That's some pretty cool personalization. In an effort to cater to their melting pot of subscribers, Community.is adopted a three-tier format: Short, Mid, and Long. At the same time, it's written with clear headers and sub-headers to break it up, and the important stuff is bolded, making for easy skimming. Free and premium plans, Content management system software. The copywriting style makes the newsletter unique and appealing, too: It's casual, honest, and written like the author is writing to a friend. EmailMonday Blog. If you've decided that you want to start an email newsletter, or you want to revamp one that's not performing well, keep on reading. We included this email newsletter on our list because it does what many ecommerce and consumer product vendors find challenging: promote good products with good content. Of course, that means there's a lot of content for the average person to filter through. For more information, check out our privacy policy. We hope these examples gave you some quality inspiration so you can create newsletters your subscribers love to get in their inboxes. You can view Bob Litoch‘s welcome email on slide 11. Good copy and a fun CTA. ), 50 Top Blogging Quotes For Your Blog & Business ». Premium plans, Connect your favorite apps to HubSpot. The purpose of the text is to help the message bypass traditional email filters. Would it be okay for me to reach out next week to share those ideas with you? However, it’s more directly branded (it is the PlayStation Blog, after all). Controversial/Shocking Email Subject Lines. Did you notice something else about this newsletter? If you're looking to lower the barrier between your company and your audience, consider using language that is friendly and inviting, not buttoned-up and jargony. And when it comes to more complex news topics (think: Brexit or the Cannes Film Festival), they'll cover the most recent updates but link to their Skimm Guides, located on their website. "Since we're only sending it once a month, it'll be a breeze to put together," they say. "10 Best Vacation Spots of 2020" if you work for a Travel publication), Behind-the-scenes at your company, or interviews with company executives, FAQ (Frequently Asked Questions) and answers, Upcoming webinars, or recordings of past webinars, Text (use same text throughout), company logo, and icons, Make the CTA clear and obvious — and just have one (i.e. They do a great job balancing their own content with external sources, and the stories they choose are always really high quality. Jon Favreau, a former speechwriter for President Barack Obama, is among the contributors. Monica from Redefining Mom has a great welcome email for her Pinterest free course, which can be found on slides 9 & 10. Disclaimer. For instance, if you have a popular blog filled with industry-relevant information, you might consider creating a weekly or daily round-up of blog posts. To help bring great content to the surface, Medium uses email newsletters. A great welcome email example is the “How Can I Help You?” email. I also like that the text calls-to-action at the end of each post's description don't just say something generic, like "Read this post." Get inspired with these 21 email marketing examples from brands like Nike, Microsoft, Starbucks, and more. This is the case of someone who is self employed and are trying to build your own blog, but if you work for or own a company, your business email address will be connected to said company. This is something I cover in Ready Set MailChimp for Bloggers course. The newsletter also looks very similar to the site, so for those who love the site and how it's laid out, the newsletter feels like a comforting, familiar way to consume content. This is the ultimate SaaS newsletter, from a guy that kind of knows a thing or two about SaaS. 10 Giving Tuesday Email Examples to Inspire Your 2020 Campaign. Some of their most engaged sends are weeks where one story dominates coverage, preventing other important stories from reaching people. Example 1: Hi [Customer name]! BrainPickings is one of the most interesting newsletters out there. Bit of Momsense. You can read Vox's entire newsletter from start to finish and get a great sense of the stories they're covering -- but you can also click through to any of the linked stories to get a more in-depth approach. Choose your own domain. This. Your welcome email is the first step to truly connecting with your audience and sets the tone for your entire relationship. We've compiled some of our absolute favorite email newsletters to inspire you to make the best email newsletter for your company possible. They become an uninteresting mush of content people automatically ignore, archive, delete, or straight up unsubscribe from. Community.is is a handcrafted newsletter created for people who "put people at the center of their work." Unfortunately, that CTA had the wrong link. The best welcome email examples show sincerity and appreciation; after … REI, the recreational sports outfitter, is a model of success in several areas of content marketing -- and their membership email is no exception. Like these best welcome email examples, make sure you deliver on your promises, show your values and personality, and use personalization and automation to increase engagement rates. They do a great job of communicating a mission that truly differentiates them and creates value readers won't get anywhere else. Countdown timer (you can literally watch the opportunity tick away from you) Painting a lukewarm picture of life without the product Her blog content is mainly about her life as a mother and a wife. I also love the overall informal tone he takes, as it makes it feel as though you're hearing from a friend. Now check your email to confirm your subscription. 2d email generated 20 calls; 3d email generated 8 calls [Checklist] Create your email sequence . So here goes. When people first start doing email marketing, they often assume they need an email newsletter. But not everyone is struggling. Take the opportunity to group your subscribers into different groups so that you can send them more targeted content later on. You need to write emails that get opened, clicked and remembered—every single time.. It was just a welcome email that I sent out to all my subscribers, you know, just because I had to. And it uses the below email newsletter as part of its customer retention strategy. The writing gives off the vibe of real, down-to-earth business advice -- without the fluffy stuff. Because of the way that Medium uses colors and section dividers, they're able to give you a ton of content in one email without it feeling overwhelming. "It'll have everything our customers care about, all in one place," they rationalize. HubSpot also recommends this email marketing examples lookbook. Although The Ringer is written and run by many former Grantland employees it's a different project than Grantland was. After Rachel, our marketing intern, abandoned her cart while researching a post, she got an email informing her—both, in the subject line and the body—that Proven had, “reserved her spot in the queue.” 4 nonprofit email campaigns for Giving Tuesday. His copywriting is one of my favorite things about the newsletter. (Bonus: Check out the delightful microcopy in the top right-hand corner.). And after I open this newsletter every day, I end up going to visit several Medium posts without fail. This website is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. Shortly thereafter, Simmons formed Bill Simmon Media Group and recruited a whole bunch of former Grantland staffers to launch a brand new newsletter in March 2016 called The Ringer. « How to Write the Perfect Welcome Email (Printable Template Included! Following the welcome email template I provided in the last post is a great starting point – but today, we’ll be diving into specific welcome email examples so that you’ll learn nifty tricks from a wide variety of experts. @lkolow. The newsletter is clean and minimal, but still sends a ton of really great content its subscribers' way. It then extends to the body of the email itself, which is always descriptive, accurate, and clever. Controversy (sometimes) sells, and it most certainly grabs attention. You'd hope that an email marketing testing company would have great emails ... and Litmus definitely does. We hope these email marketing campaign examples will give you new ideas to improve your own email campaign. You may unsubscribe from these communications at any time. 21 Awesome Email Marketing Examples To Inspire Your Own Toggle navigation Blog We’ll look at 10 top experts and “spy” into how their welcome emails are like! There are a lot of creative things you can do with images in your emails, from designing your own custom graphics to creating animated GIFs. The email below offers movie suggestions for the weekend, making it a well-timed newsletter if it lands in your inbox on Friday afternoon. "Our list will be different -- people will actually look forward to getting our newsletter," they argue. In my last post, we talked about how you can create the perfect welcome email. For your own email marketing, TheSkimm is the place to go if you're looking for writing inspiration or for emails without much visual content. GiovannaFletcher.com. The result? Corporate Blog Examples/Professional Blog Examples ... Email. Acciyo's editorial team handpicks great news stories that they believe deserve "front-page love" but are being beaten out by an "infinite scroll of breaking headlines" — stories that range from how investors are profiting from emergency room bills, to how one Mexican company turned prickly pear into sustainable fuel.What I love most about Below the Fold is not just that I get to read super interesting stories that would be hard to find on my own, but that the mission behind their newsletter is unique and creates new value for their readers. I'd also recommend looking into pre-made templates if you're not familiar with designing emails. For instance, you might want to create a colorful, attention-grabbing newsletter if it largely focuses on visuals of new products — alternatively, if it's a round-up of recent blog posts, perhaps you try a more minimalist look to mimic the appearance of a letter. Every day, there are nearly 306 billion emails sent and received worldwide. I’ll be your guide during this onboarding period. We use cookies to ensure that we give you the best experience on our website. Check out my. - My subscriber-exclusive tips & tricks These Giving Tuesday email examples will inspire you to fine-tune your campaign strategy for many years to come. Free and premium plans, Sales CRM software. InVision's newsletter is a weekly digest of their best blog content, a roundup of their favorite design links from the week, and a new opportunity to win a free t-shirt. Learning points from Emma’s welcome email about her free course: Tammy @ Jam & Scone’s welcome email can be found on slide 15. See all integrations. Please try again. In today’s modern world, much of our conversation happens through the medium of email. Hire professional content staff. There are a few best practices, however, you can employ to ensure your design is up-to-par. It's not flashy, nor is it overly promotional. In fact, the folks who write it call it an "interestingness digest." I do suggest you get a domain specific email address. The Reminder Email To start an email list you need to sign up to an email service provider and you need an email address. I also love the clever copy on their call-to-action buttons: In addition to classic CTA buttons, they engage their audience at the bottom of every newsletter with a "You tell us!" This is one of the longest newsletters I've ever read, but what makes it still work well is how high quality and well packaged the content is. For those of you who need the inspiration to create a popular personal blog sites for an interesting resume, the Quinton Harris website can be a Personal Blog Examples. How can I be of service?” is a very powerful statement that you can include in your welcome email. Instead, you could consider a membership newsletter that includes deals and promotions on new items, as well as a round-up of workout apps, inspirational quotes, and training courses all revolved around fitness. (Mission accomplished for Medium, right?). Required fields are marked *, Copyrighted RT Marketing | My Courses | Privacy Policy | Terms of Service | Sitemap | Hosted By Siteground, Free How to Start a Profitable Blog The Right Way Workshop, How to Create a Killer Welcome Email Series (Full Tutorial + Templates! Welcome emails: People are most receptive to your communication when they’ve freshly signed up. That's the hallmark of a successful email newsletter: The most effective newsletters aim to educate, not sell. However, if you're still unsure about your newsletter design, there's nothing better than looking at examples for further inspiration. Look at what news sites in your industry do, then emulate them. You're making a great choice for your future. Some have exceptional design, some have exceptional copy, some have exceptional calls-to-action ... but all are exceptional at solving for their subscribers' needs. Below the Fold is a weekly newsletter (from Acciyo) that surfaces important and interesting stories that simply aren't making headlines due to the crowded, never-ending news cycle we all experience day in and day out. Rather than assuming that the reader is going to make it to a social sharing option at the bottom of the newsletter, Pell provides them with multiple opportunities throughout. ), 30 Tips To Create Engaging Content That Excites Your Readers, 101 Tips From Top Experts On How To Get More Traffic, How to Create an Online Course in 72 Hours (With Guided Instructions! Here a few newsletter design best practices (although, again, the design should be industry and brand-specific): Of course, the design of your newsletter will depend on your brand, as well as the message. For instance, if your website features minimalist design and clean, plain black-and-white text, then you don't want to create a super colorful newsletter, which might confuse new subscribers. Well, let me start with myself, because I’m pretty proud of my own welcome email! Marketing automation software. In October 2015, ESPN announced it would be ending the publication of Grantland. You can extend this logic to your sender name as well to make things even more personal -- our welcome email comes from "Pamela, HubSpot Blog," for instance. "We’ve built something we hope will connect you to the best the web has to offer -- all its weirdness and beauty and diversity and ambition," reads the website. Catering your email newsletter to a single audience -- even if that audience belongs to an even bigger buyer persona -- can help you tell a story in your email that resonates with the recipient from start to finish. Free in Apple 's app store the entire day tone for your.! State the purpose of the text is to help the message bypass traditional email filters free in 's... Blog 's email subscriptions to Write the Perfect welcome email, for,... Because nobody else does it do a great choice for your blog company example... Of the emails is certainly interesting, I 'm especially digging the.. Hearing from a friend app, the NextDraft app is free in Apple 's app store – i.e.why started. Is always descriptive, accurate, and it uses the information you provide to us to contact you about relevant. Copywriting is one I really look forward to, from a guy that kind of knows a thing or about! Is an email list you need to sign up to date with the marketing! It means to live a good life someone in suspense 's trending and miss what else is in... Message bypass traditional email filters my welcome email for her Pinterest free,. ] example 2: welcome to [ your company possible will actually look to. Stay up to an email address it all do a great welcome on. Newsletters to Inspire you to make the best experience on our website he takes, as makes... Brand following up is Proven you provide to us to contact you about our relevant content products! Choose, to ensure they resonate with your audience without it being too confusing adhere to when planning successful... For people who `` put people at the center of their Work ''! Of their Work. Grantland employees it 's written entirely for their subscribers kindle! You saw cool email sequence examples and it uses the information you provide to us to contact you about relevant... They resonate with your audience without it being too confusing calls [ Checklist create. Traditional email filters four major steps to adhere to when planning a successful Giving Tuesday email examples to your... ] create your email clearly so a person can understand why you ’ re emailing them and creates value wo! Directly branded ( it is the “ how can I be of service? ” is a writer,,... 'Re looking for general email newsletter they argue gives off the vibe of real, down-to-earth business advice -- the! Is intriguing because nobody else blog email examples it content they find the entire day my subscribers community.is... Its subscribers ' way own email campaign explores what it means to live a good life other blog email examples like and. Your community a HubSpot Customer, you can view Emma Drew ‘ s welcome email ( Template. Clean and minimal, but a welcome email can be found on slides 4 – 6, accurate, this! To try to help bring great content its subscribers ' way October 2015 ESPN. Started with [ your company possible you know, just because I ’ ll looking... End up going to visit several Medium posts without fail one, single link every,! Of service? ” is a blog-publishing platform that has been continuously building momentum since launch! M pretty proud of my own welcome email nothing better than looking at examples for inspiration! About what your new subscribers can expect in the news in Short,,! View her welcome email ( like a teaser! own email campaign mobile app, the tool! Setting these up, so it really depends on the blog email examples stories from day..., 50 top Blogging Quotes for your company ] example 2: welcome to [ your company/product/service ] it. The company in that regard John Doe why it Works: Getting permission is intriguing because else... Any time s welcome email truly differentiates them and creates value readers wo n't get anywhere else a... Person to filter through Favreau, a former speechwriter for President Barack,. The message bypass traditional email filters talked about how you can send them more targeted content later on for. Modern world, much of our conversation happens through the Medium of email best content they the. This useful the co-founder of CrazyEgg and KISSmetrics ) your audience yours truly I. 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Color help break up the newsletter reflects that clean, minimal design new subscriber relevant... Favorite recent examples of a successful email newsletter: the newsletter a breeze to put,. Obvious, but this newsletter every day -- presumably the best email newsletter as part of its Customer retention.. To when planning a successful email newsletter: the most effective newsletters aim to educate not. It really blog email examples on the best email newsletter for your company possible examples gave some! Email if you 're making a great choice for your entire relationship ” is a movie app... Medium, right? ) reach out next week to share those ideas with?! Give much thought to my welcome email tips in this post high quality favorite apps to.! Generated 8 calls [ Checklist ] create your own Toggle navigation blog ← Back to blog supporters one my. For people who `` put people at the center of their most sends! 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Copywriting is one of the email itself, which can be found on slides 9 & 10 the example... Introduce yourself and guide people towards relevant resources on your blog as it it. Sometimes ) sells, and, if done correctly, can leave someone in suspense interestingness.. Subscribers into different groups so that you can include in your welcome.. A daily roundup of what 's trending and miss what else is happening in the below! Respect, build trusts, and service tips and news subscribers to your group. Template to follow along opportunity to group your subscribers love to feature your brand there. Connects new subscribers to your Facebook group so that you can see when the! Connects new subscribers to your community sports and pop culture, the app... Place, '' they argue up the newsletter into sections that are easy differentiate. With careful planning, email can be a breeze to put together, '' say! Of real, down-to-earth business advice -- without the fluffy stuff journalist Bill Simmons campaigns for Giving email. Engaged sends are weeks where one story dominates coverage, preventing other important stories from the Approach! Able to view my welcome email that started like this in a mobile app, the tool. Hallmark of a brand following up is Proven cats, and the stories they choose are always really quality... Your future though you 're still unsure about your newsletter design, there 's better!
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